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beehiiv Opens Podcast Ads to Shows of Any Size
beehiiv launched podcast ads on all its paid plans, with no minimum download count. Creators can sell their own sponsors, turn on programmatic ads, or both, and dynamic ad insertion places ads in new and old episodes without re-editing. AdExchanger reports publishers keep 50% to 60% of programmatic podcast ad revenue. beehiiv says video monetization for podcasts follows in 2027. Money angle: a small newsletter plus podcast can now earn from every play of its back catalog.
