Run an AI-made model for brand deals: €3,000 a month on average, up to €10,000
The team says people "follow lives, not images", so the story mattered more than the visuals.
Figures as shared by the creator · source
From @fit_aitana on Euronews · Nov 2023
Watch the video
Source post
The workflow
Where & with what
What they did
- 1The moveBarcelona design agency The Clueless kept losing projects because of human models, so founder Rubén Cruz and his team created Aitana López, a pink-haired, fitness-loving AI model.
- 2Step 2Design an original character with a clear personality
- 3Step 3Plan her week like a story, not just photos
- 4ResultCruz told Euronews that Aitana earns about €3,000 a month on average and up to €10,000, with just over €1,000 per ad, and that she gained over 343,000 Instagram followers in about a year and a half.
Quick answers
What tools do you need?
Just the platform account.
How much does it cost?
No paid tools needed: this case uses only the platform itself, which is free to join.
Is it allowed?
Yes. Meta may add an "AI info" label to AI-generated media; disclose paid partnerships. Source.
Watch out: Label AI characters as AI on every platform.
Try it yourself
Help me design an original AI brand model for [niche]. Give her a name, personality, weekly routine and 4 recurring story threads, plus a one-line AI disclosure for the bio. Avoid looking like any real person.
Your first step
Paste the prompt into your AI assistant and swap the [brackets] for your own niche.
Full write-up & sources
More detail: There are no photo shoots: the team meets weekly to plan her "life" and makes the images with AI plus Photoshop. They sell brand ads and also post subscription content on Fanvue.
Results: In 2025 the agency told El Periódico she was earning about €10,000 a month. Her Instagram profile now shows 404,120 followers (Oct 18, 2026).
Worth knowing: Disclose clearly that the account is AI; critics also flag the unrealistic, sexualised look.
Source: @fit_aitana on Euronews · Nov 2023. Summarised in our own words; figures as shared by the creator or shown on the platform. Updated .
