One founder, no funding, and growth that came from users talking.
Grow an AI app builder solo: Base44 hit $1M ARR in 3 weeks
Word of mouth beat ad spend.
Figures as shared by the creator · source
From @MaorShlomo on X · Apr 2025
Watch the video
Source post
Official X embed. Nothing loads from X until you tap play.
The workflow
Made with
Base44Use · AI app builder: describe an app in chat and get it with login, database and hostingTry Base44More casesDeal terms from TechCrunch, which reported $80M in cash and $189K profit in May 2025. Acquisition post: @MaorShlomo, Jun 18, 2025. He later posted $100M ARR (Mar 2026) and $200M ARR (Aug 2026) under Wix.
Where & with what
What they did
- 1The moveMaor Shlomo built Base44, an AI app builder where you describe an app in chat and get a working one, bootstrapped and on his own.
- 2Step 2Build the first version fast with an AI app builder
- 3Step 3Pick one channel and post there every day
- 4ResultHe reports 3 weeks from $0 to $1M ARR and 7 weeks to pass 140,000 users, in a thread with 89,496 views and 443 bookmarks.
More examples of this format
Acquisition post
Official X embed. Nothing loads from X until you tap play.
Quick answers
What were the results?
He reports 3 weeks from $0 to $1M ARR and 7 weeks to pass 140,000 users, in a thread with 89,496 views and 443 bookmarks. Two months later he announced Wix was acquiring Base44, in a post with 211,641 views (X, Oct 17, 2026).
What tools do you need?
Base44 (ai app builder: describe an app in chat and get it with login, database and hosting).
How much does it cost?
You can start for $0: Base44 has a free plan. Check each tool's site for current prices.
Is it allowed?
Follow the platform rules and disclose ads.
Try it yourself
I am launching [app] for [audience] as a solo founder. Pick the one social channel where my buyers spend time, then write 10 build-in-public post ideas for it: real numbers, user stories and lessons, each with a first-line hook.
Starter tools
Your first step
Build the first version fast with an AI app builder
Full write-up & sources
What they did: Maor Shlomo built Base44, an AI app builder where you describe an app in chat and get a working one, bootstrapped and on his own. In his lessons thread he says he owned one channel (LinkedIn, for him), treated the product as just as important as the marketing, worked with 3 to 5 smaller creators after paid posts from big influencers did nothing, and focused on paying users over raw signups.
Results: He reports 3 weeks from $0 to $1M ARR and 7 weeks to pass 140,000 users, in a thread with 89,496 views and 443 bookmarks. Two months later he announced Wix was acquiring Base44, in a post with 211,641 views (X, Oct 17, 2026).
Worth knowing: Word of mouth beat ad spend. A product people want to show off does the marketing, and one owned channel beats being everywhere.
Source: @MaorShlomo on X · Apr 2025. Summarised in our own words; figures as shared by the creator. Updated .
