A virtual character with real, platform-visible reach.
Give a retail brand a virtual face like CB of Casas Bahia: 4.6M followers
A friendly mascot gives a big store a consistent personality across ads, posts and customer service.
Figures as shared by the creator · source
From @casasbahia on Instagram · Oct 2026
Watch the video
Source post
The workflow
Where & with what
What they did
- 1The moveCB is the 3D avatar of Brazilian retailer Casas Bahia and fronts the brand's Instagram account, similar to Lu do Magalu.
- 2Step 2Design one instantly recognisable character
- 3Step 3Give it a voice and running stories
- 4ResultThe @casasbahia account shows 4,596,987 followers, and this brand Reel shows 83,395 views (Instagram, Oct 18, 2026).
Quick answers
What tools do you need?
Just the platform account.
How much does it cost?
No paid tools needed: this case uses only the platform itself, which is free to join.
Is it allowed?
Yes. Meta may add an "AI info" label to AI-generated media; disclose paid partnerships. Source.
Watch out: This is a virtual/AI character, not a real person. Label AI characters as AI on every platform. Follower and view counts are reach, not income.
Try it yourself
Design an original virtual character for [niche]: a signature look, a personality in 3 words, a recurring joke or story, and 5 short post ideas. Include an AI disclosure line for the bio.
Your first step
Paste the prompt into your AI assistant and swap the [brackets] for your own niche.
Full write-up & sources
Results: These are the store's own account numbers.
Source: @casasbahia on Instagram · Oct 2026. Summarised in our own words; figures as shared by the creator or shown on the platform. Updated .
