Trending Formats · Real example

A virtual character with real, platform-visible reach.

Make an AI granny comedy character like Granny Spills: 2.18M followers

An unexpected messenger (a glamorous grandma) delivering blunt one-liners makes a format you can repeat every day.

2.18MInstagram followers
46Kviews on one Reel

Figures as shared by the creator · source

From @grannyspills on Instagram · Oct 2026

Watch the video

The source post · @grannyspills
Source post

The workflow

GoalTrending Formats
2.18MResultInstagram followers

Where & with what

What they did

  1. 1The moveGranny Spills is an AI-generated stylish grandmother who gives sassy dating and life advice in short videos.
  2. 2Step 2Design one instantly recognisable character
  3. 3Step 3Give it a voice and running stories
  4. 4ResultHer Instagram profile shows 2,178,294 followers, and the Reel "This is why I don't ask men for their opinions" shows 46,051 views (Instagram, Oct 18, 2026).

Quick answers

What tools do you need?

Just the platform account.

How much does it cost?

No paid tools needed: this case uses only the platform itself, which is free to join.

Is it allowed?

Yes. Meta may add an "AI info" label to AI-generated media; disclose paid partnerships. Source.

Watch out: This is a virtual/AI character, not a real person. Label AI characters as AI on every platform. Follower and view counts are reach, not income.

Try it yourself

The prompt
Design an original virtual character for [niche]: a signature look, a personality in 3 words, a recurring joke or story, and 5 short post ideas. Include an AI disclosure line for the bio.

Your first step

Paste the prompt into your AI assistant and swap the [brackets] for your own niche.

Full write-up & sources

More detail: Creatorflow, citing TIME, says it is run by Blur Studios.

Source: @grannyspills on Instagram · Oct 2026. Summarised in our own words; figures as shared by the creator or shown on the platform. Updated .

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