A virtual character with real, platform-visible reach.
Front a brand account with a virtual avatar like Lu do Magalu: 9.78M followers
Magalu's social team says a virtual character needs "a heart and a brain": small daily-life stories make her feel human.
Figures as shared by the creator · source
From @magazineluiza on Instagram · Oct 2026
Watch the video
Source post
The workflow
Where & with what
What they did
- 1The moveLu is the 3D virtual assistant of Brazilian retailer Magazine Luiza.
- 2Step 2Design one instantly recognisable character
- 3Step 3Give it a voice and running stories
- 4ResultThe @magazineluiza account she fronts shows 9,779,398 followers, and this Reel about Samsung's new screens shows 9,845 views (Instagram, Oct 18, 2026).
Quick answers
What tools do you need?
Just the platform account.
How much does it cost?
No paid tools needed: this case uses only the platform itself, which is free to join.
Is it allowed?
Yes. Meta may add an "AI info" label to AI-generated media; disclose paid partnerships. Source.
Watch out: This is a virtual/AI character, not a real person. Label AI characters as AI on every platform. Follower and view counts are reach, not income.
Try it yourself
Design an original virtual character for [niche]: a signature look, a personality in 3 words, a recurring joke or story, and 5 short post ideas. Include an AI disclosure line for the bio.
Your first step
Paste the prompt into your AI assistant and swap the [brackets] for your own niche.
Full write-up & sources
More detail: She started on the store's website in 2003 and now fronts the company's main Instagram account, posting in first person about tech, deals and her "life".
Results: These are the store's own account numbers, not a personal account.
Source: @magazineluiza on Instagram · Oct 2026. Summarised in our own words; figures as shared by the creator or shown on the platform. Updated .
