Your Reels audience, turned into paying newsletter readers.
Grow a Substack from $0 to $250K a year, promoted with Reels
An audience you already have elsewhere can become paid subscribers, and a comment keyword turns one Reel into thousands of signups.
Figures as shared by the creator · source
From @thewellnessprocesspod on Instagram · Oct 2026
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Source video
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The workflow
Made with
Where & with what
What they did
- 1The moveThe Wellness Process, a wellness creator with about 394K Instagram followers, calls Substack one of their favorite extra revenue streams.
- 2Step 2Turn your niche into one weekly Substack post
- 3Step 3Add a paid tier with clear extra value
- 4ResultThey report $250K ARR on Substack.
Quick answers
What were the results?
They report $250K ARR on Substack. The Reel has 80,090 views, 2,354 likes and 2,131 comments (Instagram, Oct 17, 2026).
What tools do you need?
Substack (free and paid newsletters).
How much does it cost?
You can start for $0: Substack has a free plan. Check each tool's site for current prices.
Is it allowed?
Yes. Meta may add an "AI info" label to AI-generated media; disclose paid partnerships. Source.
Try it yourself
I make [niche] content for [audience] on Instagram. Plan a Substack for me: a free weekly post, a paid tier with 3 benefits worth $8 a month, 5 launch post ideas, and a Reel script that invites viewers to comment a keyword to get the first post.
Starter tools
Your first step
Turn your niche into one weekly Substack post
Full write-up & sources
What they did: The Wellness Process, a wellness creator with about 394K Instagram followers, calls Substack one of their favorite extra revenue streams. In this Reel they say they wrote a full post on going from $0 to $250K ARR (annual recurring revenue) on Substack, and they send it by DM to anyone who comments STREAM.
Results: They report $250K ARR on Substack. The Reel has 80,090 views, 2,354 likes and 2,131 comments (Instagram, Oct 17, 2026).
Worth knowing: An audience you already have elsewhere can become paid subscribers, and a comment keyword turns one Reel into thousands of signups.
Source: @thewellnessprocesspod on Instagram · Oct 2026. Summarised in our own words; figures as shared by the creator. Updated .
