Trending Formats · Real example

A synthetic performer pitched to agents like a real actor.

Launch an AI actress like Tilly Norwood: 183K Instagram followers

The controversy itself made the name famous; attention is not the same as paid work.

183KInstagram followers

Figures as shown on Instagram (checked Oct 19, 2026) · source

From @tillynorwood on Instagram · Oct 2026

The workflow

GoalTrending Formats
183KResultInstagram followers

Where & with what

What they did

  1. 1The moveTilly Norwood is an AI-generated "actress" created by Xicoia, the AI talent studio spun out of Eline Van der Velden's production company Particle6.
  2. 2Step 2Create an original character
  3. 3Step 3Give her a clear on-screen persona
  4. 4Result183K Instagram followers (Instagram, Oct 19, 2026).

Quick answers

What tools do you need?

Just the platform account.

How much does it cost?

No paid tools needed: this case uses only the platform itself, which is free to join.

Is it allowed?

Yes. Meta may add an "AI info" label to AI-generated media; disclose paid partnerships. Source.

Watch out: Reach, not income; no deal or fee has been disclosed. Actors and unions oppose synthetic performers, so expect pushback and label AI characters clearly.

Try it yourself

The prompt
(Our template, not the creator's prompt.) Write a short character bible for an original AI-performed character in a comedy sketch series: personality, voice, look, 3 sketch premises and a line disclosing that she is AI-generated.

Your first step

Paste the prompt into your AI assistant and swap the [brackets] for your own niche.

Full write-up & sources

More detail: At the Zurich Summit in September 2025, Van der Velden said talent agencies were interested in signing her (Deadline), which set off a backlash from actors.

Results: Agencies including Gersh and WME said publicly they would not represent her (Variety, TheWrap).

Source: @tillynorwood on Instagram · Oct 2026. Summarised in our own words; figures as shown on Instagram (checked Oct 19, 2026). Updated .

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