Track how a brand shows up in ChatGPT, Perplexity, Google AI Overviews and Claude, and how to improve it.
Help brands show up in ChatGPT answers: BrandAxis, $10K a month
"Getting found in AI answers" is a new budget line for marketers, and agency experience makes it easier to sell.
Figures as told to Starter Story (self-reported by the founder) · source
From Starter Story · Jun 2026
The Short Version
How Felix Norton and Freddie O'Donnel (BrandAxis) made $10K revenue a month with Gemini, according to Starter Story (self-reported).
- What: The Cape Town founders built BrandAxis, an AI-visibility analytics platform with prompt tracking, sentiment analysis and key sources.
- Result: Starter Story lists BrandAxis at $10,000 a month in revenue (Starter Story, Jun 2026).
- Made with: Gemini
| Who | Felix Norton and Freddie O'Donnel (BrandAxis) |
|---|---|
| Tool | Gemini |
| Money | $10K revenue a month |
| Timeframe | Jun 2026 |
| Source | Starter Story |
| Self-reported | Yes |
The workflow
Made With
GeminiScript · Google's AI assistant for ideas, research and imagesTry Gemini AIMore CasesWhere & With What
What They Did
- 1The moveThe Cape Town founders built BrandAxis, an AI-visibility analytics platform with prompt tracking, sentiment analysis and key sources.
- 2Step 2Start from agency experience
- 3Step 3Build a focused analytics tool
- 4ResultStarter Story lists BrandAxis at $10,000 a month in revenue (Starter Story, Jun 2026).
Quick Answers
What tools do you need?
Gemini (google's ai assistant for ideas, research and images).
How much does it cost?
You can start for $0: Gemini has a free plan. Check each tool's site for current prices.
Is it allowed?
Follow the platform rules and disclose ads.
Watch out: Self-reported. The $50K headline is a target.
Try It Yourself
(Our template, not the creator's prompt.) List 10 questions a customer might ask ChatGPT about [my product category], then tell me what a brand would need on its site and in other sources to be named in the answer.
Starter tools
Your first step
Open Gemini, paste the prompt above and swap the [brackets] for your own niche.
Full write-up & sources
More detail: Freddie built it solo in about a month, using Mac minis as agents and Gemini for architecture, on a budget of around $5,000. It draws on their agency work for over 500 clients and launched in early access in May 2026.
Results: The founders say they expect $50,000 to $100,000 MRR by the end of 2026, a target, not a result.
Source: Starter Story · Jun 2026. Summarised in our own words; figures as told to Starter Story (self-reported by the founder). Updated .
