One recurring AI character in combat-sports culture, made on Higgsfield.
Turn a viral AI character into client work: Candy the greyhound, 86M+ impressions
A recurring character in a niche full of big personalities gives fans and athletes something to share, and that reach opens doors to paid work.
Figures as shared by the creator on X (Oct 3, 2026) · source
From @mikelauofficial on X · Oct 2026
Watch the Video
The Short Version
- What: One recurring AI character in combat-sports culture, made on Higgsfield.
- Result: He reported 86M+ impressions and 55,000+ followers on the character, a feature by Conor McGregor, collabs with UFC fighters Valter Walker and Jay Rod, help on several AI videos for Jake Paul's team, and client work from the connections it brought (X, Oct 3, 2026).
- Made with: Higgsfield
The workflow
Made With
Where & With What
What They Did
- 1The moveThe creator behind @mikelauofficial, a member of Higgsfield's Creator Partner Program, made Candy, an AI greyhound in a pinstripe suit who appears in UFC-style press-conference clips on Instagram (@candy.greyhound, labelled "AI content").
- 2Step 2Create one recurring AI character
- 3Step 3Pick a niche with big personalities
- 4ResultHe reported 86M+ impressions and 55,000+ followers on the character, a feature by Conor McGregor, collabs with UFC fighters Valter Walker and Jay Rod, help on several AI videos for Jake Paul's team, and client work from the connections it brought (X, Oct 3, 2026).
Quick Answers
What tools do you need?
Higgsfield (ai video and image generation).
How much does it cost?
Higgsfield is paid or trial-based. Check each tool's site for current prices.
Is it allowed?
Yes. Meta may add an "AI info" label to AI-generated media; disclose paid partnerships. Source.
Watch out: Figures as shared by the creator, who is in Higgsfield's partner program and thanks the platform in the post. Keep parody clearly labelled as AI and never imply a real person endorses you.
Try It Yourself
(Our template, not the creator's prompt.) Create an original animal character for [niche] commentary clips: look, voice, 3 catchphrases, and five 15-second press-conference scripts that react to this week's news without impersonating real people.
Starter tools
Your first step
Open Higgsfield, paste the prompt above and swap the [brackets] for your own niche.
Full write-up & sources
More detail: He credits the Higgsfield platform and its partner program for growing the character.
Results: One clip in his screenshots shows 210K views.
Source: @mikelauofficial on X · Oct 2026. Summarised in our own words; figures as shared by the creator on X (Oct 3, 2026). Updated .