Brand Deals · Real example

One recurring AI character in combat-sports culture, made on Higgsfield.

Turn a viral AI character into client work: Candy the greyhound, 86M+ impressions

A recurring character in a niche full of big personalities gives fans and athletes something to share, and that reach opens doors to paid work.

86M+impressions on the character
55K+followers
UFCfighter collabs and client work

Figures as shared by the creator on X (Oct 3, 2026) · source

From @mikelauofficial on X · Oct 2026

Watch the Video

The source post · @mikelauofficial

The Short Version

  • What: One recurring AI character in combat-sports culture, made on Higgsfield.
  • Result: He reported 86M+ impressions and 55,000+ followers on the character, a feature by Conor McGregor, collabs with UFC fighters Valter Walker and Jay Rod, help on several AI videos for Jake Paul's team, and client work from the connections it brought (X, Oct 3, 2026).
  • Made with: Higgsfield

Source posted Oct 2026Figures as shared by the creatorHow we check sources

The workflow

GoalBrand Deals
GenerateHiggsfield
86M+Resultimpressions on the character

Made With

HiggsfieldGenerate · AI video and image generationTry Higgsfield AIMore Cases

Where & With What

What They Did

  1. 1The moveThe creator behind @mikelauofficial, a member of Higgsfield's Creator Partner Program, made Candy, an AI greyhound in a pinstripe suit who appears in UFC-style press-conference clips on Instagram (@candy.greyhound, labelled "AI content").
  2. 2Step 2Create one recurring AI character
  3. 3Step 3Pick a niche with big personalities
  4. 4ResultHe reported 86M+ impressions and 55,000+ followers on the character, a feature by Conor McGregor, collabs with UFC fighters Valter Walker and Jay Rod, help on several AI videos for Jake Paul's team, and client work from the connections it brought (X, Oct 3, 2026).

Quick Answers

What tools do you need?

Higgsfield (ai video and image generation).

How much does it cost?

Higgsfield is paid or trial-based. Check each tool's site for current prices.

Is it allowed?

Yes. Meta may add an "AI info" label to AI-generated media; disclose paid partnerships. Source.

Watch out: Figures as shared by the creator, who is in Higgsfield's partner program and thanks the platform in the post. Keep parody clearly labelled as AI and never imply a real person endorses you.

Try It Yourself

The prompt · works in Higgsfield
(Our template, not the creator's prompt.) Create an original animal character for [niche] commentary clips: look, voice, 3 catchphrases, and five 15-second press-conference scripts that react to this week's news without impersonating real people.

Your first step

Open Higgsfield, paste the prompt above and swap the [brackets] for your own niche.

Full write-up & sources

More detail: He credits the Higgsfield platform and its partner program for growing the character.

Results: One clip in his screenshots shows 210K views.

Source: @mikelauofficial on X · Oct 2026. Summarised in our own words; figures as shared by the creator on X (Oct 3, 2026). Updated .

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