Build an App with AI · Real example

An AI agent that finds Upwork jobs and drafts bids for freelancers and agencies.

Turn your agency's internal tool into an AI agent: Lancer, $10K a month by month four

Your own agency workflow is a validated product idea if it already makes you money.

$10Ka month by month 3–4
$20KMRR later (Indie Hackers)
$0paid ads

Figures as told to Starter Story (self-reported by the founder) · source

From Starter Story · Mar 2026

Source image for Turn your agency's internal tool into an AI agent: Lancer, $10K a month by month four
Image from starterstory.com

The Short Version

How Ivan Nedelkovski (Lancer) made $10K a month by month 3–4, according to Starter Story (self-reported).

  • What: Ivan Nedelkovski ran a software agency that did over seven figures and grew to almost 20 full-time staff, winning clients mainly through Upwork.
  • Result: He told Starter Story Lancer reached $10,000 a month in its third or fourth month (Starter Story, Mar 2026).
Key Facts
WhoIvan Nedelkovski (Lancer)
ToolNot named in the source
Money$10K a month by month 3–4
TimeframeMar 2026
SourceStarter Story
Self-reportedYes

Source posted Mar 2026Figures as shared by the creatorHow we check sources

The workflow

GoalBuild an App with AI
$10KResulta month by month 3–4

Where & With What

What They Did

  1. 1The moveIvan Nedelkovski ran a software agency that did over seven figures and grew to almost 20 full-time staff, winning clients mainly through Upwork.
  2. 2Step 2Automate your own bottleneck first
  3. 3Step 3Beta test with peers
  4. 4ResultHe told Starter Story Lancer reached $10,000 a month in its third or fourth month (Starter Story, Mar 2026).

Quick Answers

What tools do you need?

Just the platform account.

How much does it cost?

No paid tools needed: this case uses only the platform itself, which is free to join.

Is it allowed?

Follow the platform rules and disclose ads.

Watch out: Self-reported. Check Upwork's terms on automated proposals before using any bidding tool.

Try It Yourself

The prompt
(Our template, not the creator's prompt.) List the 5 most repetitive tasks in my freelance business, estimate hours per week for each, and sketch which one an AI agent could do first and how I'd check its output.

Your first step

Paste the prompt into your AI assistant and swap the [brackets] for your own niche.

Full write-up & sources

More detail: He built an internal tool to automate job discovery and bidding, tested it with agency-owner friends who closed five-figure clients within two weeks, then launched it as Lancer. Growth came from what he calls "connectors" and no paid ads.

Results: Indie Hackers later reported $20K MRR with a two-person team (Jul 2026).

Source: Starter Story · Mar 2026. Summarised in our own words; figures as told to Starter Story (self-reported by the founder). Updated .

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