A pet with a voice, and fans who want her on a tote bag.
Turn a talking-pet Instagram account into a merch shop
A pet with one consistent voice is an easy faceless character, and merch turns fans into income without waiting for brand deals.
Figures as shared by the creator · source
From @lumi.the_pom on Instagram · Oct 2026
Watch the video
Source video
Official Instagram embed. Nothing loads from there until you tap play.
The workflow
Starbelo could not confirm which tools the account uses to make its Reels or its shop art.
Where & with what
What they did
- 1The moveLumi the Pom is an Instagram account of short #talkingdog Reels in which a Pomeranian "speaks" in one-line captions about treats, car sounds and her side of the lap.
- 2Step 2Give your pet one consistent voice and personality
- 3Step 3Post short Reels with a one-line caption in that voice
- 4ResultThe account has 55,825 followers, and its 6 Reels from Oct 9 to 16, 2026 got 10,328 to 19,872 views each.
Quick answers
What were the results?
The account has 55,825 followers, and its 6 Reels from Oct 9 to 16, 2026 got 10,328 to 19,872 views each. The shop sells Lumi tote bags at $24.99, canvases at $29.99 and sherpa blankets at $33.99 (lumithepom.com, Oct 17, 2026). No sales figures are shared.
What tools do you need?
Just the platform account.
How much does it cost?
No paid tools needed: this case uses only the platform itself, which is free to join.
Is it allowed?
Yes. Meta may add an "AI info" label to AI-generated media; disclose paid partnerships. Source.
Try it yourself
My pet is a [breed] named [name] with this personality: [3 traits]. Write 10 Reel captions in [name]'s voice about everyday moments (treats, walks, naps), each under 12 words, plus 5 merch slogans in the same voice.
Your first step
Give your pet one consistent voice and personality
Full write-up & sources
What they did: Lumi the Pom is an Instagram account of short #talkingdog Reels in which a Pomeranian "speaks" in one-line captions about treats, car sounds and her side of the lap. Every caption points to her own shop, lumithepom.com, with a 10% discount code.
Results: The account has 55,825 followers, and its 6 Reels from Oct 9 to 16, 2026 got 10,328 to 19,872 views each. The shop sells Lumi tote bags at $24.99, canvases at $29.99 and sherpa blankets at $33.99 (lumithepom.com, Oct 17, 2026). No sales figures are shared.
Worth knowing: A pet with one consistent voice is an easy faceless character, and merch turns fans into income without waiting for brand deals.
Source: @lumi.the_pom on Instagram · Oct 2026. Summarised in our own words; figures as shared by the creator. Updated .
