Pick a script style and get faceless shorts, reels and TikToks made automatically.
Build a faceless shorts tool and grow it with its own videos: AutoShorts, $30K MRR
Using your own tool to post content is free marketing and a live demo.
Figures as reported by Indie Hackers (self-reported by the founder) · source
From Indie Hackers · May 2024
The Short Version
How Eric (AutoShorts) made $30K MRR in 4 months with Meta Ads Manager, according to Indie Hackers (self-reported).
- What: Eric, an ex-Instagram employee who already ran two other tools, built AutoShorts at the start of 2024 to turn faceless short-video creation into one step: choose a script style and it does the rest.
- Result: Indie Hackers reported AutoShorts reached $2K MRR by March, $4K two weeks later, and $30K MRR four months after launch (Indie Hackers, May 2024).
- Made with: Meta Ads Manager
| Who | Eric (AutoShorts) |
|---|---|
| Tool | Meta Ads Manager |
| Money | $30K MRR in 4 months |
| Timeframe | May 2024 |
| Source | Indie Hackers |
| Self-reported | Yes |
The workflow
Made With
Where & With What
What They Did
- 1The moveEric, an ex-Instagram employee who already ran two other tools, built AutoShorts at the start of 2024 to turn faceless short-video creation into one step: choose a script style and it does the rest.
- 2Step 2Turn a creator chore into one click
- 3Step 3Market with your own output
- 4ResultIndie Hackers reported AutoShorts reached $2K MRR by March, $4K two weeks later, and $30K MRR four months after launch (Indie Hackers, May 2024).
Quick Answers
What tools do you need?
Meta Ads Manager (create and run ads on facebook and instagram).
How much does it cost?
You can start for $0: Meta Ads Manager has a free plan. Check each tool's site for current prices.
Is it allowed?
Yes. Disclose ads and label realistic AI content using TikTok's AI label. Source.
Watch out: Self-reported, and from 2024. Faceless auto-posting must follow platform rules on repetitive, low-effort content.
Try It Yourself
(Our template, not the creator's prompt.) Write 5 faceless short-video scripts on [niche], 30 seconds each: a hook in the first 2 seconds, 3 facts with a source to check, and an on-screen caption per line.
Starter tools
Your first step
Open Meta Ads Manager, paste the prompt above and swap the [brackets] for your own niche.
Full write-up & sources
More detail: He launched in the last week of January and grew it with Facebook and Instagram ads, affiliates and shorts he made with his own tool on TikTok.
Source: Indie Hackers · May 2024. Summarised in our own words; figures as reported by Indie Hackers (self-reported by the founder). Updated .
