Two cute animated characters acting out a real couple's everyday fights.
Grow AI couple characters to brand deals on Instagram: Chintu & Bubu, 36K in 4 months
Brands get woven into a storyline viewers already like, and fixed characters can grow into licensable IP.
Followers and brand deals as told to The Creators Index (Sep 2026); likes as shown on Instagram (checked Oct 20, 2026) · source
From @chintu_and_bubu on Instagram · Sep 2026
Watch the video
Source post
The workflow
Made with
Where & with what
What they did
- 1The moveThe two anonymous creators behind Chintu & Bubu told The Creators Index they noticed animated reels taking off and built two fixed AI characters, with signature looks (her two hair buns, his puffy hair), whose small arguments come from their own relationship.
- 2Step 2Create two fixed characters
- 3Step 3Base stories on real life
- 4ResultThey said the page reached 36,000+ followers and 70+ posts in about four months, with some reels at 10 to 20 million views.
Quick answers
What tools do you need?
ChatGPT (openai's ai assistant for ideas, scripts and planning).
How much does it cost?
You can start for $0: ChatGPT has a free plan. Check each tool's site for current prices.
Is it allowed?
Yes. Meta may add an "AI info" label to AI-generated media; disclose paid partnerships. Source.
Watch out: They have no fixed rate card and use page insights (plus ChatGPT as one input) to price each deal. Fees are not disclosed.
Try it yourself
(Our template, not the creator's prompt.) Create two original cartoon characters for a couple-comedy reel series: 3 fixed visual traits each, personalities, and 10 ten-second reel ideas with one where a [brand category] fits naturally into the story.
Starter tools
Your first step
Open ChatGPT, paste the prompt above and swap the [brackets] for your own niche.
Full write-up & sources
More detail: They keep reels around 10 seconds and aim for a skip rate under 30%.
Results: Revenue is mainly brand collaborations with NoBroker, Cloud9 Energy Drink and Apsara Ice Cream; the first, Apsara, came at 12K followers. One July reel shows 294K likes and 854 comments (Instagram, Oct 20, 2026).
Source: @chintu_and_bubu on Instagram · Sep 2026. Summarised in our own words; followers and brand deals as told to The Creators Index (Sep 2026); likes as shown on Instagram (checked Oct 20, 2026). Updated .
