A fitness and street-style character built around his creator's own tastes.
Run a virtual menswear influencer with brand deals: $2,100 a month
A narrow niche (menswear plus fitness) makes a virtual influencer easy for the right brands to say yes to.
Earnings as told to the New York Post (May 2026); followers as shown on Instagram (checked Oct 20, 2026) · source
From @danielkowalczyk_ on Instagram · May 2026
The workflow
Where & with what
What they did
- 1The moveCreator Yogi Anwar runs Daniel Kowalczyk, an AI-made Polish fitness and menswear influencer.
- 2Step 2Pick a niche you know
- 3Step 3Build a consistent character
- 4ResultHe told the Post that collaborations with brands such as Uniqlo and teeth-whitening brand White Glo pay about $2,100 a month, at about 71K followers (May 2026).
Quick answers
What tools do you need?
Just the platform account.
How much does it cost?
No paid tools needed: this case uses only the platform itself, which is free to join.
Is it allowed?
Yes. Meta may add an "AI info" label to AI-generated media; disclose paid partnerships. Source.
Watch out: Figures as told to the Post in a piece about an AI influencer awards contest run by creator platforms. Keep the AI disclosure in the bio.
Try it yourself
(Our template, not the creator's prompt.) Design an original virtual influencer for [niche]: look (5 fixed details), weekly routine, 3 brand categories that fit, 6 post ideas and a bio line that says he is virtual.
Your first step
Paste the prompt into your AI assistant and swap the [brackets] for your own niche.
Full write-up & sources
More detail: He told the New York Post they researched the look and niche for a long time before launch, and built Daniel around his own routine of gym, travel and fashion. The account's bio says "Virtual Lifestyle & Menswear".
Results: The account now has 86K followers (Instagram, Oct 20, 2026).
Source: @danielkowalczyk_ on Instagram · May 2026. Summarised in our own words; earnings as told to the New York Post (May 2026); followers as shown on Instagram (checked Oct 20, 2026). Updated .
