Restart video after a house fire with an AI twin: 4x Instagram followers
An avatar keeps a proven content strategy alive when you cannot film.
From HeyGen (from the tool's own site) · 2026
The workflow
Made with
Where & with what
What they did
- 1The moveVancouver realtor Craig Veroni had built a YouTube business (he says about 75% of clients came from video) until a 2024 house fire destroyed his filming setup.
- 2Step 2Create a digital twin in an AI avatar tool
- 3Step 3Batch scripts for the week
- 4ResultHeyGen's story says his Instagram following quadrupled in about 10 months from around 1,500 to nearly 6,000, with more than 770,000 accounts reached monthly and Reels regularly over 100,000 views.
Quick answers
What tools do you need?
HeyGen (ai avatar videos).
How much does it cost?
You can start for $0: HeyGen has a free plan. Check each tool's site for current prices.
Is it allowed?
Yes. Meta may add an "AI info" label to AI-generated media; disclose paid partnerships. Source.
Watch out: This is a HeyGen customer story, so treat the figures as the creator's report via the vendor. Disclose AI avatars where platforms require it.
Try it yourself
(Our template, not the creator's prompt.) Write 5 educational short-video scripts for my AI avatar about [local topic]. Each under 60 seconds with a hook, 3 facts and a soft CTA.
Starter tools
Your first step
Open HeyGen, paste the prompt above and swap the [brackets] for your own niche.
Full write-up & sources
More detail: He created a HeyGen digital twin and began posting local housing-news Reels, one then two a day, still writing and fact-checking the scripts himself.
Source: HeyGen (from the tool's own site) · 2026. Summarised in our own words; figures as shared by the creator or shown on the platform. Updated .